Burger King recently came out with an ad for their Whopper. The Whopper is made with no artificial preservatives and to prove that this is the case, the ad shows that the burger was left out for over 30 days and eventually grows mold. The video to this ad is listed below:
I’m torn on whether this is a good advertising strategy for Burger King. I got nauseous the first time I saw this ad and I’m pretty sure I may have gagged. I can appreciate that the Whopper has no artificial preservatives and this would probably entice me to buy this burger over a Big Mac or anything else from McDonald’s if I hadn’t seen this commercial (I know the stories of people leaving burgers out from McDonald’s over time and the fact that it never grew mold; gross). I’m not sure showing a burger sprouting fungus is the right way to convince customers to go to Burger King to buy this burger.
If Burger King’s strategy is to try and be more healthy, the Whopper is not the first thing that comes to mind when I am searching to eat healthy. I think there is a way to eat healthy when you buy fast food unless you go to the Cheesecake Factory (most of the items on the menu at the Cheesecake Factory are what you should not eat in those “Eat This, Not That” books). It’s all about doing the research on what is in the meals, number of calories, etc. Most major chain restaurants have their calories and ingredients listed on the menu.
Burger King, if you want to appeal to the masses to let people know about your healthier options on the menu, don’t use mold. I’d rather have a side of apples instead.